The Code


The Four Agreements,” “The Art of War” and “The 48 Laws of Power” are sensational pieces of literature, but the wording may be a little monotonous and complex for the particular demographic that I appeal to. You have to judge a man by his principles and the aspiring greats know that you cannot be acknowledged and respected as a winner if you don’t have a code to adhere to. In my 26-year span as a player, I’ve settled on 20 key points that will make you a better person and improve your quality of life.

If you ever hear or see me mention “The Code” or “The Rules,” this is what I’m talking about.

Ladies and Gentlemen, I present, The Code.

  1. Keep it player, no matter what

You always keep it player, always. In your tenure as a player you will consistently face conflict and adversity. Whether it’s a bad breakup, a falling out with a good friend, family member or some sort of personal event, you should always play it cool. You have no idea how things will play out or circle back, so burn no bridges. ALWAYS take the player route, I can’t stress that enough.


  1. Don’t react.

Rule number two goes hand in hand with rule number one. The worst thing you can do when faced with an issue is reacting immediately. Manage your initial emotions, THINK, then work through them then formulate a plan to solve the problem. Remember that pressure is only pressure when you don’t know what the fuck you’re doing. Never let them see you sweat.


  1. Don’t get excited.

My old, ex-pimp Great Uncle dropped this gem on me when I was sixteen. “Malcolm, when the money gets in your hand… Don’t get excited. When the play goes through, don’t get excited. When she takes her panties off, don’t get excited.” The moral of this rule is not to dispose of enjoyment, but rather to remind one to stay composed at all times.

  1. Keep your word.

Your reputation is the equivalent to social credit and much like good credit, the value of your reputation is priceless. You must protect your reputation at all times because of how much depends on it. In this life, all a man has is his balls and his word. A man’s word should be as solid as steel. If it comes out your mouth, you should stand on that statement because that’s what real niggas do. If you can’t do something, don’t say it. Lying and backtracking are bad for your spirit.

  1. Remember that niggas will hate you for whatever you do.

You could be the best napkin folder at a restaurant and the dishwasher would hate on you. Accept the hate for what it is and never take it personally. The fans are always watching, even when you think they aren’t. Hate is a part of the game and should be treated as such. Puff said that the haters are the people who love you the most, they just don’t know how to show it.


  1. If you love her, put her in designer.

This isn’t just about your woman and measly clothes. This statement is a euphemism for taking care of the women in your life. Buy your sister a gold chain. Drop a few bands in your Mother’s account. Take your shorty through the Swarovski store. Put her in a house and clear out some debt and watch how she acts. Designer stretches much further than just an outfit. Versace couches exist, my nigga.

  1. If you’re over 25 don’t drink too much Hennessy on a Monday night.

That liquor will kill you if you let it. Don’t go too hard on the weekdays, especially in the second half of your prime. The memories from the night before are worth the pain, but they mean nothing if you can’t remember. Plus, after 25 your body will need more time to recover. This ain’t college.

  1. Don’t hoe in SMALL vicinities.

Do what you do, but be aware of the circles that you dabble in. People, especially women, talk amongst each other frequently and as previously stated, you must consider how much reputation means. The honeys can’t WAIT to scream out “He tried to talk to me! He thirsty! etc.” If you’re going to deal with multiple women, have them spread out and in different social circles. Protect your sanity and reputation.

  1. Hurt no women or children.

Even wild, hungry lions don’t hunt sick or young prey. Do with that what you will.

  1. Stop Overthinking

90% of the shit that we worry about never happens. Your brain will talk you out of a good situation if you let it. Be excited about the unknown and don’t scare yourself trying to figure everything out.

  1. Buy Oil based cologne.

Most smell goods are alcohol based and absorbed by the skin easily. Two or three sprays of normal cologne will last a few hours if properly applied to parts of the body that radiate heat. Oil-based cologne sticks to you, your clothes and everything nearby for at least 48 hours. Your scent lingers making you unforgettable. I also recommend keeping the travel-sized bottle in your center console for those last minute sprays before you exit the car.

  1. Never show up empty-handed.

What’s worse than being corny or a lame is being recognized and acknowledged as a leech or moocher. No matter the circumstances, you always bring something to the table. Even if all you can afford is cups, ice or 20 McDoubles, someone is going to appreciate your contributions.

  1. Sometimes, you have to be the bad guy.

There is such a thing as necessary evil. Sometimes your job is to distribute the karma. Occasionally you have to be a dog ass nigga. Every now and then you have to take the low road. Doesn’t mean it’s right, doesn’t mean you have to like it, but it is what it is. Everyone has to get his or her hands dirty. Occasionally violence is a language.

  1. Stay ready so you don’t have to get ready.

There is no such thing as luck, only the linear point where preparation, instincts, and opportunity meet. my Father always says, “Opportunity wears soft-toed shoes! It’ll creep right past you!” When you get your shot, have your shit together. Being ahead of the game sets you a world apart from your competition.

  1. Trust your gut.

They say that a woman’s intuition is in her heart. Yours, my nigga? Is in the stomach. It’s a scientific FACT that your gut can feel a change in energy and the offset feeling that you feel is literally a warning from an “unknown phenomenon” (the spirit) telling you what the fuck is going on. You accurately already know what the fuck is going on, trust it.

  1. Tie up those loose ends.

Bullshit will come back and bite you in the ass if you let it. Square everyone and everything up as soon as possible. You don’t want drama brewing in the rafters while you play the game.

  1. Think Long-term and in detail

Most people aren’t thinking past the day. Before you make a choice you need to weigh out all the options in your head and visualize what’s going to happen in the long run. Really sit down, take some time and strategize. Word to Money Makin’ Nique.

  1. Ride Clean, eat good.

Life is short. The purpose of life is to give, receive and experience JOY. With that being said, don’t be afraid to spend some money on the nice things in life to make oneself feel good. Get some leather seats and a foreign vehicle. Eat the aged steak with the lobster mac and truffle butter. Live a little, you could die tomorrow.

  1. Never stop kicking sauce

Knowledge is power. You never know who’s listening and who’s day you can brighten by sprinkling some game. Drop knowledge until the day that you die and after you pass, leave a journal.

  1. Remember, players only live once.

“Pimp C, P.A. trill nigga, POLO, fuck that Hilfiger.” Life is entirely too short not to live properly. Too many others have fought and died for your right to be cool as fuck, so don’t take it for granted. This could be our last breath. A meteor could crash into Atlanta and this article wouldn’t be anything but two thousand words on a dead man’s computer. Live every day like it’s your last because death is certain, yet unpredictable. You can only live one day at a time, so make sure that it’s a fly one.


From the West End With Love,


  • Malcolm J. Heaggans

The Friday Night Company, 2016.



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